When a woman stops waiting for permission, her new life begins.
At 40, Liliia Kartseva is a mother of two, a tourism manager with a degree in international economics — and, most importantly, a woman who chose herself. No apologies. No delays. With full rights to dream.
Two years ago, Liliia joined the global women’s empowerment project BRANDFACE, and her life hasn’t been the same since. Her journey is anything but symbolic — it’s real, powerful and transformative. She has already walked the runways of Ukrainian Fashion Week in Kyiv, appeared at Turkish Fashion Week in Istanbul, participated in Georgian Fashion Week in Tbilisi, and taken part in multiple shows in the fashion capital of the world — Paris.
But that was only the beginning. As part of the project, Liliia has signed contracts with two global luxury brands, the kind most women only dream of. Today, she proudly represents them as their official ambassador and face, bringing the elegance, strength, and resilience of Ukrainian women to the global stage.
Her story is living proof that age is not a limitation. That being strong and beautiful is not a contradiction. And that becoming your true self is the greatest power of all.
“BRANDFACE came into my life during one of its most difficult chapters,” Liliia shares. “This project gave me back a sense of life. It opened my eyes to new versions of myself. It reminded me what I’m capable of. And most importantly, it gave me a family — women who support, listen, and inspire.”
Today, Liliia is working with world-renowned brands, starring in fashion campaigns, and expanding her creative boundaries — from catwalks to camera. But beyond the image, she became a woman who gives other women permission to rise.
Her most recent photo shoot in Paris wasn’t just a moment — it was a message.
“These images capture my truth. A woman who dared to dream — and made it real. A woman who feels life with every fiber of her being.”
BRANDFACE is not just a project. It’s a global movement where women’s dreams are not only seen — they are realized. A community where support and strength are not buzzwords — but a daily reality.
We are proud of LILIIA KARTSEVA — ambassador of BRANDFACE, a woman who proves again and again: Ukrainian women can do anything when they choose themselves.
And Liliia adds:
“I am proud to be part of BRANDFACE. And I wish every woman could feel this sense of flight — when you are fully in your power.”
Credits:-
Photographer: Anna Dombrovskaya
Stylist: Alex Bazhenov
Beauty: 96 group
Producer: Sofia Harasymchuk (N1Buro)
Clothes: Zine’s
CEO Fashion Buro n1buro: Kirill Savhenko
Project: BrandFace
